Basically we sit down pull up the website on multiple devices and research it then give you feed back and help you decide if a rebuild is needed, if not responsive or mobile friendly we will always suggest a rebuild.
We do speed tests, we do ease of access tests we do these on multiple devices and multiple connection speeds even without wifi to test files, we will ask for FTP information to upload a very large file to test upload vs download then discuss the platform that should work best for now and for growth.
Google - We test 3 different keywords supplied by you then show you the best results (organic). We then do a keyword research on your competition with same keywords and compare results. Consult time 45 - 60 minutes.
Social Media - we look into the age of the page and how many posts are done a day vs insights Consult time 15 - 30 minutes (depends on page size)